Meet The Founders
With a decade of experience in brand design, Brodee has worked with some of Australia’s most recognised names and global heavyweights. Her passion for health and wellness has only grown - shaping her creative vision toward products that look as good as they feel.
Joel is a seasoned finance professional and dedicated ultra-marathon athlete. With 10+ years in the industry, he brings a personal passion for performance, wellness, and better-for-you options.
Together, they bring creativity, discipline, and intention to every product on the platform.

